Campaign masters · Sep 1 – Nov 27, 2026

One pass. A different Tulum every day.

Fourteen bilingual masters covering the launch, the QR mechanism, pass value, programming, urgency, live festival utility and the close. Every file carries the English and Spanish frame side by side, with toggles for safe zones, the institutional co-branding band and the TOT26 file code.

Desire · launch

Master 01Launch Reel coverReels / Stories · 9:16 · 1080×1920 Master 07Partner / creator featureFeed · 4:5 · 1080×1350

Novelty · mechanism & programming

Master 02QR how-it-works carouselFeed · 4:5 · 5 slides Master 04QR how-it-works ReelReels · 9:16 · cover + 3 beats Master 06Four themed weeks carouselFeed · 4:5 · 6 slides

Value · pass choice

Master 05Pass-comparison carouselFeed · 4:5 · 5 slides Master 08Week Pass postFeed · 4:5 · 1080×1350

Urgency · conversion & recovery

Master 03Price-step urgency StoryStories · 9:16 · 1080×1920 Master 09Countdown StoryStories · 9:16 · operator numeral Master 12Checkout-recovery adMeta Ads · 4:5 · 1080×1350 Master 13Google Display retargeting setDisplay · 5 IAB sizes

Utility · live festival & close

Master 10FAQ StoryStories · 9:16 · 1080×1920 Master 11Live “today’s offers” StoryStories · 9:16 · operator template Master 14Closing thank-you ReelReels / Stories · 9:16

Pricing shown

September rate: Day $15 · Week $56 · Full festival $150 USD, with the October full price struck through ($20 / $75 / $200). MXN figures are flagged as placeholders pending the approved peso rule.

Placeholders

Anything in a red dashed box is not publishable: venue names, live offers, times, MXN prices and confirmed programming. They stay visible so nothing ships unapproved.

Photography

Frames use the festival's own documentary photography from the repository. Slots marked for portal or partner screenshots accept a drag-and-drop image.